Post-Show Best Practices for Successful Webcasts

  • On-demand ASAP: Make an archived edited version available within 24-48 hours
  • Follow-up ASAP: Within 1-3 days, send an e-mail to attending viewers and no-shows with a quick survey, reminder of archived version and upcoming events
  • One-on-One Follow-ups: Consider identifying 5-10 attendees that speakers should contact personally in the week after
  • Post-Mortem: Offer speakers constructive comments on presentation style, format and content (including compliments)
  • Trend Watch: Analyze viewing stats and audience questions for industry sector, geographical, and topical trends
  • Re-purpose: Leverage archived content (even edited clips) in client promotions, blogs, media campaigns and other outlets (e.g., YouTube)