Every project is unique when it comes to meeting your business objectives, but here’s a quick guide to typical pre- and post-production, and ancillary, services.
Great video starts with great preparation. Whether your production is a live broadcast or a stand-alone, on-demand “explainer” video, you will be happier with the end-result if you take the time to think about what you
want to achieve, how you want to do it, and how you can enrich the viewing experience.
As a standard practice for every event, WEBKASTS.com will setup a kick-off call with event leads, confirm venue setup and connectivity options, identify event objectives and requirements, and outline everyone’s key responsibilities, deadlines and schedules. Our goal is to make your webcasting experience a breeze!
In our role as show director and showrunner, WEBKASTS.com oversees all aspects of the production as the event gets rolling, including setup and operation of cameras, lighting, webcast audio, coordination of presentation
slides and video clips, program switching (that is, directing), and video stream encoding. We use redundant fail-over technology to help ensure a problem-free broadcast.
Once your live event ends, we ready the archival on-demand version of the program and, if required, a DVD recording for your records. This often includes advanced or basic post-production editing, and re-purposing of content for your website, emails, YouTube and other distribution channels.
Before “lights, camera, action” a successful video production needs a clear concept. At WEBKASTS.com, it’s brainstorming on steroids, involving everything from:
- Identifying your primary and secondary messaging
- Understanding your primary and other audiences
- Setting out measurable end-goals for the production
- Mapping out your content and key topics
- Developing audience “hooks” and creative approaches
- Scouting the best shooting locations or venue
Conceptualizing services are based on hourly rates and quoted as a flat fee in advance.
2. Script Writing and Presentation Materials
WEBKASTS.com provides a complete script development and writing service. Professional scriptwriters with extensive experience in corporate and other videos can write your production from scratch or adapt your existing content (such as articles, speeches or presentations).With a professionally written and edited script, your presenters can be assured of providing clear and valuable information to your audiences, within the video’s established timeframe. The completed script is then used in our Teleprompters for your speakers to refer to on the event day. Our editorial and design professionals can also review and enhance your presentation materials, including handouts and slides. Writing and design services are based on hourly rates and quoted as a flat fee in advance.
The great directors of Hollywood rarely begin a major feature film production without storyboarding. It’s essentially visualizing with sketches or simple graphics all the scenes for your video. First used extensively by Walt Disney Productions in the 1930s, storyboarding allows a video director to consider everything from the placement of “talent” in the shot to camera lens choices to the use of graphics and B-roll (secondary images illustrating a point in the script).It is also valuable in establishing a “shot list” that ensures no necessary image or action essential to the story is lost.Storyboarding services are based on hourly rates and quoted as a flat fee in advance.
1. Viewer Registration Management
We provide a range of solutions to engage and register your viewers for both one-time and ongoing video events. This includes sending promotional and reminder emails to your potential audience (adhering to anti-spam laws), creating and processing online registration forms, managing registrant databases, and enforcing user authentication and password protections at event time. Our system can also generate post-event viewer surveys based on attendance.
2. Professional Development Tracking and Management
For those offering continuing professional development or education credits, we offer custom-tailored options allowing viewers to request credits and signal completion of a required program. Our system also keeps a cumulative record of those requests.
3. Secure Web Portal or Landing Page Development
While you may choose to host a live or recorded webcast event on your own website, we can provide a branded landing page for viewers or, if you need detailed viewer statistics and added security, we regularly create branded web portals to serve as an ongoing destination site or library of your archived video and live programs.
4. Monetization Options
Interested in monetizing your webcast event or video archive? Whether it’s in-stream and overlay advertising or pre-, mid- and post-roll videos or subscription-based viewership of your videos, our video platform can handle all major categories of advertising inserts or online payment processing options (e.g., PayPal, Stripe, Authorize.Net, ClickBank, etc.).We also work with clients to identify and leverage other video hosting platforms, such as YouTube and Vimeo, which offer opportunities for monetization and added public profile.
5. Custom Animations, Graphics and Pre-Event Video
Add an extra level of professionalism to your live webcast with pre-rendered animations, graphics and video segments or reports. Our design team can bring your logo to life, develop animated video clips that illustrate key points, or pre-package news-style reports, client interviews or other videos that your presenters can call upon during the presentation.
6. Third-Party Video Hosting/CDN Platforms
Already using a video event hosting platform you like? No problem. You can continue to use your favourite invitation and hosting platform while we provide a high-quality enriched encoded video stream to the third-party system. Our webcast system easily integrates with all major platforms, including YouTube, WebEx, Adobe Connect, Google Hangouts, ON24, and many others.
1. Remote or Multi-Location Broadcasts
This is rapidly becoming a specialty for WEBKASTS.com as more organizations seek to add remotely-located speakers in other time zones and offices into web broadcasts. We offer a variety of options at different cost points that allow webcasts to include multiple locations or speakers as content contributors. For one client, the main event was based in Toronto, but the program also called for the Los Angeles office to present, and then “toss” it back to Toronto. Using multiple video servers and a remote technical crew, everything went off with a hitch, even allowing speakers in the two cities to chat back-and-forth.
2. Moderated Audience Interactions
If you opt for an “open” chat box on your event landing page or anticipate a large influx of questions for presenters, it helps to have a dedicated technician sorting through the comments and questions. A dedicated moderator can help ensure appropriate comments are viewed onscreen and can also identify the best questions to pass along to speakers.
3. Social Media Management
It’s popular these days to add an extra layer of viewer involvement onscreen during web events with social media input such as Twitter. Social media tools can also be attached to your event landing page to help viewers spread the word about your program. You can also “live Tweet” your own messages during the broadcast using a custom hashtag. WEBKASTS.com can provide a dedicated individual to oversee your social media activity.
4. Viewer Polling
During the program, WEBKASTS.com can provide ongoing polling or surveying of viewers as presenters call for audience input. Polls are configured in advance and viewers can vote once in response to each survey question.
5. Audio-Only Call-in Line
As a value-added service to your viewers, it’s often useful to provide a call-in telephone number so individuals can listen to the program. For client-provided conferencing lines, we provide this service at no extra charge. For clients without a telephone conferencing system, WEBKASTS.com can provide access to a call-in number for a nominal additional fee.
6. IMAG and In-Room Displays
IMAG is the A/V industry’s term for “image magnification,” which usually involves displaying a video stream of the event proceedings on screens for the in-room audience to see. It’s commonly seen at major conferences, concerts or theatre productions where some audience members are seated well away from the stage. WEBKASTS.com will provide, at no extra charge, an IMAG link for your in-room A/V company.
7. Additional In-Room Audio/Visual Equipment
While we’re not audio-visual equipment suppliers, we have close relationships with a variety of A/V companies in the Greater Toronto Area and can help your team arrange for meeting room equipment if needed, including in-room sound and microphone systems, video projectors, television displays, stage lighting and other event requirements.
8. Language Translation and Closed Captioning
With advance notice, second language translation and closed captioning can be provided for your live program. As with any live simultaneous translation, there is a time delay involved but it can significantly enrich the viewing experience for some viewers.
1. Viewer Exit and Follow-up Surveys
Either immediately after your event ends or within 1-2 days later, we can provide post-event viewer exit surveying for feedback and lead-generation purposes.
2. Secure Web Portal Development
WEBKASTS.com specializes in developing branded and secure web portals to house your growing repository of archived video programs. We can offer branded domain name options, or can develop the portal using a client-provided domain. Portals feature extensive security and user authentication measures, and are designed to match your brand requirements. Videos are hosted in a secure and redundant cloud-based environment, with detailed viewer statistics.
3. Monetization Options
Interested in monetizing your video archive? Whether it’s in-stream and overlay advertising or pre-, mid- and post-roll videos or subscription-based viewing, our video platform can handle all major categories of advertising inserts or online payment processing options (e.g., PayPal, Stripe, Authorize.Net, ClickBank, etc.).
4. Second Language Dubbing and Closed Captioning
You can enhance the value of your archived video by adding additional languages through professional translator voiceovers, subtitles or closed captions.
Are you using webconferencing or collaboration software such as Zoom, ClickMeeting, Join.Me, Adobe Connect, Cisco Webex, Citrix GoToMeeting, Skype for Business, Google Hangouts, or others? Take your stakeholders’ webconferencing experience to the next level with our professional audio and video support services.
Webconferencing software and services differs from professional webcasts in many ways, including video and audio quality, audience size limits and stream quality. That said, collaboration software can be “just enough” technology for organizations conducting webinars or podcasts with basic production requirements and small audiences.
WEBKASTS.com offers support services that significantly enhance the quality of your event with broadcast-quality audio, video and webcasting equipment, plus ancillary administrative and post-production services.We work with clients producing audio-only podcasts and conference calls, audio-with-slide presentations, and video-and-slide webinars.We also provide support services for poll and question moderation, call-in lines, text chats and social media management.
An important aspect of our support offering is our live recording, post-production editing and archiving of audio-only or audio-video recordings of your program. Some clients, for example, rely on us to capture recordings of their live presentation, edit and enrich the content, and post it for new audiences shortly after the event.
Our support services for webconferencing clients extend to developing and updating web portals for archived programs.Contact us now to talk about your organization’s unique needs.