Every project is unique when it comes to meeting your business objectives, but here’s a quick guide to typical pre- and post-production, and ancillary, services.
Great video starts with great preparation. Whether your production is a live broadcast or a stand-alone, on-demand “explainer” video, you will be happier with the end-result if you take the time to think about what you
want to achieve, how you want to do it, and how you can enrich the viewing experience.
As a standard practice for every event, WEBKASTS.com will setup a kick-off call with event leads, confirm venue setup and connectivity options, identify event objectives and requirements, and outline everyone’s key responsibilities, deadlines and schedules. Our goal is to make your webcasting experience a breeze!
In our role as show director and showrunner, WEBKASTS.com oversees all aspects of the production as the event gets rolling, including setup and operation of cameras, lighting, webcast audio, coordination of presentation
slides and video clips, program switching (that is, directing), and video stream encoding. We use redundant fail-over technology to help ensure a problem-free broadcast.
Once your live event ends, we ready the archival on-demand version of the program and, if required, a DVD recording for your records. This often includes advanced or basic post-production editing, and re-purposing of content for your website, emails, YouTube and other distribution channels.
1. Conceptualizing
Before “lights, camera, action” a successful video production needs a clear concept. At WEBKASTS.com, it’s brainstorming on steroids, involving everything from:
- Identifying your primary and secondary
messaging
- Understanding your primary and other audiences
- Setting out measurable end-goals for the production
- Mapping out your content and key topics
- Developing audience “hooks” and creative approaches
- Scouting the
best shooting locations or venue
Conceptualizing services are based on hourly rates and quoted as a flat fee in advance.
2. Script Writing and Presentation Materials
WEBKASTS.com provides a complete script
development and writing service. Professional scriptwriters with extensive experience in corporate and other videos can write your production from scratch or adapt your existing content (such as articles, speeches or presentations).With
a professionally written and edited script, your presenters can be assured of providing clear and valuable information to your audiences, within the video’s established timeframe. The completed script is then used in our Teleprompters
for your speakers to refer to on the event day. Our editorial and design professionals can also review and enhance your presentation materials, including handouts and slides. Writing and design services are based on hourly rates
and quoted as a flat fee in advance.
3. Storyboarding
The great directors of Hollywood rarely begin a major feature film production without storyboarding. It’s essentially visualizing with sketches or simple graphics
all the scenes for your video. First used extensively by Walt Disney Productions in the 1930s, storyboarding allows a video director to consider everything from the placement of “talent” in the shot to camera lens choices to the
use of graphics and B-roll (secondary images illustrating a point in the script).It is also valuable in establishing a “shot list” that ensures no necessary image or action essential to the story is lost.Storyboarding services
are based on hourly rates and quoted as a flat fee in advance.