{"id":308,"date":"2015-08-24T18:54:29","date_gmt":"2015-08-24T18:54:29","guid":{"rendered":"http:\/\/webnewsmanagement.com\/?p=308"},"modified":"2015-08-24T21:16:18","modified_gmt":"2015-08-24T21:16:18","slug":"online-video-as-a-grassroots-campaigning-tool","status":"publish","type":"post","link":"https:\/\/webkasts.com\/?p=308","title":{"rendered":"Online Video as a Grassroots Campaigning Tool"},"content":{"rendered":"<p>With a federal election looming quickly in Canada on October 2015, <strong>online video<\/strong> could one of the best ways to get an individual candidate&#8217;s messages across to the electorate. There are only a precious few days left now for door-to-door campaigning and limited access to the local media, however, online video offers a great way for candidates to connect on a personal level with hundreds or thousands of viewers, control the messaging and reach many more people than possible on walk-abouts. This tool also has a <strong>broader application in corporate and other spheres <\/strong>where constituents or audiences are diverse and far-flung.<\/p>\n<p>Below is <strong>an example<\/strong> of a series of video clips produced during a previous federal election\u00a0for one forward-thinking candidate in Toronto. Uploaded within hours onto his own &#8220;channel&#8221; on <strong>YouTube <\/strong>and <strong>Tweeted <\/strong>to followers, this series allows the candidate to speak heart-to-heart about why the constituency is special, why he feels a connection to their issues and what he can do differently.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/btmrUXE2S44\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><strong>Kevin&#8217;s channel <\/strong>can be seen <a title=\"Kevin Moore YouTube Channel\" href=\"http:\/\/www.youtube.com\/user\/KevinMooreTorCentre\" target=\"_blank\">here<\/a>.<\/p>\n<p>And, by the way, you can have a lot more fun with this medium (and perhaps attract some <strong>buzz<\/strong>) than you can with many other communications tools, as illustrated in this cheeky video for the same candidate.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/cDt5zJ0Qe3o\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>The nice thing, by the way, about using YouTube as a distribution channel is that it is <strong>quick<\/strong>, <strong>platform independent <\/strong>(works on iPhones, for example, unlike Flash-based players used on most corporate Web sites), can be <strong>embedded anywhere <\/strong>(such as other Web sites, as seen on this page), and is <strong>free<\/strong>. If desired, you can also set privacy options so that only specified audiences can watch the video and block advertisements.<\/p>\n<p>The same communications approach could be taken by CEOs and other leaders in regular &#8220;fireside chats&#8221; with employees, professionals updating clients on new developments in areas of interest, not-for-profits campaigning for funds, etc. By adding in free <strong>social media <\/strong>tools such as YouTube, iTunes, Twitter and others, you then have an easy and inexpensive way to distribute your messages without relying on traditional news media or expensive advertising.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With a federal election looming quickly in Canada on October 2015, online video could one of the best ways to get an individual candidate&#8217;s messages across to the electorate. There are only a precious few days left now for door-to-door campaigning and limited access to the local media, however, online video offers a great way &hellip; <a href=\"https:\/\/webkasts.com\/?p=308\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Online Video as a Grassroots Campaigning Tool&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,17,14],"tags":[],"class_list":["post-308","post","type-post","status-publish","format-standard","hentry","category-strategy","category-tactics","category-video"],"_links":{"self":[{"href":"https:\/\/webkasts.com\/index.php?rest_route=\/wp\/v2\/posts\/308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webkasts.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webkasts.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webkasts.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webkasts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=308"}],"version-history":[{"count":6,"href":"https:\/\/webkasts.com\/index.php?rest_route=\/wp\/v2\/posts\/308\/revisions"}],"predecessor-version":[{"id":411,"href":"https:\/\/webkasts.com\/index.php?rest_route=\/wp\/v2\/posts\/308\/revisions\/411"}],"wp:attachment":[{"href":"https:\/\/webkasts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webkasts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webkasts.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}